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BBM Licensing announces the appointment of John Lam as Senior Strategic Advisor, strengthening its advisory capabilities in brand strategy, cultural insight, licensing, and international growth.

BBM Licensing signs an MOU with Asala Public Relations in Riyadh to accelerate brand expansion and reputation management across the Middle East and Africa.

وقعت شركة BBM Licensing مذكرة تفاهم مع شركة أصالة للعلاقات العامة في الرياض لتسريع توسع العلامة التجارية وإدارة السمعة في جميع أنحاء الشرق الأوسط وأفريقيا.

A structured market entry strategy for GCC for global brands expanding across Saudi Arabia, UAE, Qatar, Kuwait, and Oman, covering entry models, governance, and regional scaling.

A practical UAE market entry strategy for global brands, covering entry models, free zone vs mainland setup, partner governance, localization, and expansion risk management.

A Brands Untapped feature on Amer Bitar’s approach to scaling brand licensing in the Middle East—how structured licensing partnerships enable market entry, localization, and long-term brand stewardship across MENA.

A structured Saudi Arabia market entry strategy for global brands, entry models, partner governance, localization, and regulatory considerations under Vision 2030.