Meet Our Founder
Amer Bitar is a brand strategist, entrepreneur, and author whose work examines how culture shapes power, trust, and execution in global business. For more than two decades, he has advised brand owners, founders, and investors on expanding across the Middle East and North Africa. He founded BBM Licensing and co-organizes Licensing Horizons, a senior executive forum held annually in Dubai and Riyadh. He is co-author of The Authenticity Formula (Palgrave Macmillan, 2026).
Our Leadership Team
BBM Licensing’s leadership team combines decades of experience in brand licensing, market entry, and cultural strategy. Working from Toronto, Montreal, Dubai, Munich, and Virginia, we help global brands and rights holders build licensing programs that grow across the Middle East, Africa, and Turkey without losing what makes them distinctive.
Senior Strategic Advisor
John Lam
John Lam is a senior strategic advisor in cultural branding and licensing, supporting organizations in translating identity, intellectual property, and cultural meaning into sustainable, globally relevant value.
Advisor, Monetization (HORECA)
Adel Bitar
Adel Bitar is a senior advisor in monetization and commercial strategy for the hospitality (HORECA) sector, helping hotels, restaurants, and cafés strengthen revenue models and turn brand partnerships into lasting growth.
Licensing Manager
Moayyad Akkad
Moayyad Akkad is a licensing manager with more than 15 years of experience across the Middle East, Africa, and Turkey, leading licensing programs and partnerships for global entertainment and consumer brands.
Senior Strategist
Ahmad Alshamaly
Ahmad Alshamaly is a senior strategist with more than 21 years of experience across Canada, the Middle East, and Turkey, specializing in operational efficiency, digital transformation, and new market development.
Business Development Advisor
Fady Ibrahim
Fady Ibrahim is a senior business development advisor with more than 33 years of experience in sales, marketing, and business development for multinational organizations across real estate, hospitality, and sports.
Licensing Specialist
Joseph L. Prada
Joseph L. Prada is a licensing specialist focused on the Canadian market, helping global brands build licensing programs, connect with the right licensees and retail partners, and grow their presence across Canada.