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Brand Licensing
Brand Expansion in the Middle East and Africa: How Global Brands Can Grow Revenue While Protecting IP and Authenticity!
Global brands entering the Middle East and Africa need more than distribution. They need a disciplined strategy that builds awareness, protects IP, creates new revenue streams, and preserves brand authenticity.
Amer Bitar
Mar 206 min read
Amer Bitar on Scaling Brand Licensing in the Middle East
A Brands Untapped feature on Amer Bitar’s approach to scaling brand licensing in the Middle East—how structured licensing partnerships enable market entry, localization, and long-term brand stewardship across MENA.
Amer Bitar
Feb 114 min read
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