BBM Licensing Signs with Osratouna TV to Launch Global Licensing Program for Osratouna TV, the Arab World’s Number 1 Viewed Kids Channel
- Amer Bitar
- 7 days ago
- 3 min read
18 May 2026, DUBAI, UAE, BBM Licensing, a leading brand management and licensing agency, and Osratouna TV, the creator of the Arab world’s most-watched children’s animated franchise, today announced a strategic partnership to develop and manage a global consumer products and licensing program for Osratouna TV’s character universe, led by its flagship character Thaloob.
Osratouna TV is far more than a YouTube channel. It is a growing character universe built on original storytelling and a deep emotional bond with families across the Arab world. At the heart of that universe is Thaloob, the brand’s flagship character and its most recognizable emotional face, a beloved figure that children across the region have grown up watching, repeating, and loving. With over 20 billion views worldwide and 21 million subscribers, Osratouna TV has established itself as the #1 Arabic kids channel worldwide, with audiences spanning the GCC, North Africa, and the global Arabic-speaking diaspora. The Arabic preschool and family entertainment market remains one of the most significant white spaces in global children’s IP, a vast, loyal, and deeply underserved audience that Osratouna TV has already made its own.
Under the new agreement, BBM Licensing will serve as the exclusive international licensing representative for Osratouna TV’s full character portfolio, driving brand partnerships across key consumer product categories including toys and plush, publishing, apparel and retail, bedtime products, lifestyle accessories, and immersive entertainment experiences.
Osratouna TV’s character universe comes to market fully production-ready, with comprehensive character systems, rich storytelling assets, and audience data that make it a rare licensing opportunity: an established, beloved brand with authentic Arabic cultural roots and unmistakable global commercial appeal.
“Osratouna TV is one of the most compelling licensing opportunities I have seen come out of the Arab world, and I would argue, out of the global kids’ content market in recent years. What this team has built is extraordinary: a media brand anchored by a truly loveable flagship character in Thaloob, with genuine emotional resonance, a proven audience of tens of millions, and a universe that translates seamlessly into consumer products. We are not introducing Osratouna TV to the licensing market; we are bringing a beloved brand home to retail shelves and living rooms around the world. We could not think of a better stage than Licensing Expo in Las Vegas to make that introduction.”
— Amer Bitar, Founder & CEO, BBM Licensing
“Osratouna TV was born from a simple belief: that children in the Arab world deserve world-class entertainment that reflects their language, their stories, and their hearts. The response from millions of kids and families has been beyond anything we could have imagined. Partnering with BBM Licensing is a defining milestone in Osratouna TV’s journey, the moment our brand steps from the screen into children’s bedrooms, classrooms, and toy boxes worldwide. This is just the beginning of a global franchise built from the Arab world, for the world.”
— Abderrazak Bennadji, CEO, Osratouna TV
Licensing Opportunities Now Open
BBM Licensing and Osratouna TV are making their joint market debut at Licensing Expo 2025 in Las Vegas, the world’s leading licensing industry event, and are actively seeking brand partners across the following categories: Toys & Plush, Publishing, Bedtime & Lifestyle, and Apparel & Retail. Early partners have the unique opportunity to shape the first wave of Osratouna TV consumer products as the brand enters the global market.
Full brand assets, character guidelines, and licensing materials are available upon request.
About BBM Licensing
BBM Licensing is a leading brand management and licensing agency specializing in the development and management of consumer product programs for entertainment, character, and lifestyle brands. BBM Licensing connects iconic intellectual properties with best-in-class manufacturing and retail partners across global markets.
About Osratouna TV
Osratouna TV is a leading Arabic children’s media company and the Arab world’s most watched kids’ channel, home to a beloved character universe including its flagship character Thaloob. With over 20 billion views and 21 million subscribers achieved through 100% organic growth, Osratouna TV has established itself as the defining voice in Arabic-language children’s entertainment, serving a generation of young viewers across the Arab world and the global Arabic-speaking diaspora.
Media & Licensing Contact
Amer Bitar
Founder & CEO, BBM Licensing
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