Most Middle Eastern brands that talk about going global mean opening a store in London. That instinct is understandable, and it's usually wrong. Direct expansion asks a brand to fund, staff, and operate in a market it does not yet under...

BBM Licensing welcomes Moayyad Akkad as Licensing Manager, bringing over 15 years of experience in brand licensing, intellectual property commercialization, entertainment, and strategic partnerships across the Middle East and international markets.