BBM Licensing welcomes Moayyad Akkad as Licensing Manager, bringing over 15 years of experience in brand licensing, intellectual property commercialization, entertainment, and strategic partnerships across the Middle East and international markets.

Many global brands enter the Middle East with strong ambition but weak structure. This article explores the most common licensing mistakes companies make across the region and how the right licensing agency, brand management, and market-entry strategy can help prevent costly errors.