Research

At BBM Licensing, research is the foundation of every licensing strategy we build. We conduct continuous market research to understand consumer behavior, category dynamics, cultural context, and commercial realities across the Middle East, Africa, and selected international markets.

Our research goes beyond surface-level data. We analyze market readiness, competitive landscapes, pricing structures, retail environments, regulatory considerations, and cultural sensitivities to ensure licensing programs are both commercially viable and locally relevant. This insight-driven approach allows us to identify real opportunities, mitigate risk, and guide brands toward partnerships that align with their long-term objectives.

By combining on-the-ground market intelligence with strategic analysis, we help rights holders make informed decisions, enter markets with clarity, and build licensing programs that are structured, scalable, and sustainable.